Freelance Digital Designer

Designed email campaigns, social media assets, and homepage content across fashion, beauty, and homeware categories. Worked closely with CRM, Social, and fellow Design team members to deliver on-brand creative in a fast-paced environment, supporting promotional activity, customer retention, and key trading moments.

Creative Direction, Photography & Design

Teaser campaign promoting the Crooked Tongues edition of the New Balance 1500, handmade in the UK.

Inspired by early material and colour samples sent from the Flimby factory, the concept focused on the shoes in unassembled form—highlighting the detail and craftsmanship behind the product.

The campaign was created entirely in-house and rolled out across digital platforms, with printed posters included alongside the shoes. The limited-edition release sold out within hours.

Freelance Digital Designer

Worked with the CRM and in-house design teams to create engaging email content aimed at increasing click-through rates and driving sales. Designs aligned with brand guidelines while adapting to seasonal campaigns and promotional messaging.

Digital design for Disney Store, including homepage and landing page updates, marketing emails, and social media content.

Supported the design team during Seraphine’s brand relaunch, working across key digital touchpoints. This included refreshing their suite of automated emails, with a focus on the Due Date Series—a sequence of 28 emails sent from week 15 of pregnancy onwards, offering timely advice, helpful information, and promoting relevant products.

These emails also formed the foundation for a new BAU campaign template library, helping to ensure a cohesive design system aligned with the updated brand identity.

Crooked Tongues partnered with Reebok on a limited-edition release celebrating London street culture.

As part of the Crooked Tongues team, I contributed to the shoe design, creating the custom insole label logo. I also photographed the final product for use across digital marketing channels and in printed materials displayed at the London launch event.

Senior Digital Designer

Worked on the design and rollout of homepage updates to support seasonal campaigns, new collections, and key promotions. Collaborated with the Art Director to create engaging, on-brand visuals that balanced commercial goals with a fashion-forward aesthetic to drive customer engagement and boost conversion.

Lead Digital Designer

Editorial content design for Evans, including landing pages and Inspiration features that aimed to inform and inspire customers. Focused on showcasing seasonal trends and key products through clean, editorial layouts that balanced brand storytelling with commercial goals.

Lead Digital Designer

Redesigned the Evans homepage with a flexible, responsive template made up of interchangeable modules. This system allowed the team to easily refresh content and spotlight key categories and promotions, keeping the experience dynamic for returning customers.

Analytic insights guided key design decisions, including reducing page length, introducing a carousel for New Arrivals, and removing visual clutter to create a cleaner, more modern look that let product imagery take centre stage.

Freelance Digital Designer

Designed digital assets for Coast, including homepage updates, email marketing, and social media posts. Created on-brand visuals to support seasonal campaigns and key product launches across fashion and occasionwear, ensuring consistency across all customer touchpoints.

Photography and design for print advertisements featured in Vice magazine for Crooked Tongues. 

Senior Digital Designer

Designed emails for multiple Boohoo Group brands, including Burton, Wallis, and Dorothy Perkins. Worked closely with CRM, Trade, and Editorial teams in a fast-paced environment to produce content that supported brand messaging, aligned with commercial goals, and drove click-through and conversion.

Visual Identity, Poster & Flyer Design

Brand identity and promotional design for MUG, a grassroots club night built around tech house and minimal techno.

Art Direction & Photography

Created campaign imagery for the Crooked Tongues x Le Coq Sportif collaboration, featuring a custom Eurostar-inspired colourway of the classic ‘Flash’ model. Shot on location at London’s St Pancras International, the setting echoed the inspiration behind the design. Assets were used across the Crooked Tongues site, digital channels, and printed materials for the launch event at the Le Coq Sportif store in Covent Garden.

View event coverage by Sneaker Freaker here.

Email marketing design for Arcadia brand, Evans.

A selection of photography for Crooked Tongues. Art Direction, photography and retouching of shots used across digital channels and print.

Worked on transitioning the website from the old legacy platform to a new responsive site.

Participated in workshop sessions to identify pain points in the user experience and develop design solutions to resolve them.

Worked with the UX/UI and Development teams to refine the Evans site, creating a component library and wireframes for the site using Sketch for a more cohesive visual identity.

Promotion design for an adidas event in association with Crooked Tongues, celebrating the culture surrounding running shoes. The design was used across digital channels as well as outside the event space.

Creative content for the Crooked Tongues website, including product photography and digital design for homepages, daily editorial, email campaigns, and site-wide pages. Uploaded and managed content using the site’s backend CMS.

Worked closely with the marketing and brand managers, buying team, and in-house studio photographers to ensure cohesive, on-brand visuals across all channels.

Designed and built email campaigns using Mailing Manager and Mailchimp, and managed distribution to the customer database.

Test project for the Dune brand ‘Head Over Heels’. The brief was to design an email to promote the new season collection and how the content of the email would be communicated as an Instagram story.

Personal project to create an editorial feature page showcasing the Nike Tech Pack Collection.