I’m a creative digital designer with 15 years’ experience in the fashion and retail industry. I help build brand identities through thoughtful, effective design — balancing commercial objectives with customer-focused solutions. Alongside digital design, I bring a multidisciplinary background in photography, graphic design and fine art — with a passion for art direction and visual storytelling.
Outside of work, I continue to explore photography, drawing and painting as part of my broader creative practice. You can see more of my photography on my blog: jadecheng.blog
For any inquiries or just to say hello, please feel free to get in touch.